lead nurture stream for palo alto networks
From June 2022 to August 2022, I worked as a Creative Copywriter Intern at RAPP San Francisco, a creative marketing agency that specializes in digital marketing services and social engagement. I had the opportunity to work on the following project, which was writing an email as part of a lead nurture stream for Palo Alto Networks.
I was tasked with writing an email that advertised Cloud Security Posture Management, a strategy that provides solutions to cloud security risks, including a subject line, pre-header, headline, body copy, and call to action. Initially, because of my inexperience in the technology industry and cybersecurity field, I had to do research about Cloud Security Posture Management and why it was so important to Palo Alto Networks to promote it.
This is the final copy of the email that was selected for submission.
(Written during the month of July 2022)
SUBJECT LINE:
How secure is your cloud?
PREHEADER:
Level up your approach to Cloud Security Posture Management
HEADLINE:
What you need to know about CSPM for stronger security
BODY:
Our world is rapidly expanding, and so is your organization. With more data being entrusted to cloud services by the minute, the risk of unwanted breaches is greater than ever before.
The good news: With the right CSPM tools, you can empower your security teams to respond to threats, violations, and misconfigurations at a pace that keeps up with the speed of your business.
Now is the time to learn exactly how CSPM works, why it’s important, and how your organization’s security strategy can be strengthened across four key pillars:
· Visibility
· Governance
· Compliance
· Threat Detection
CTA:
Read the article
LINK:
https://www.paloaltonetworks.com/engage/prisma-cloud-cspm/what-is-cloud-security-posture
